SalesCoach, AI role-play and coaching built on your sales methodology
Your reps are practicing on your prospects.
SalesCoach benchmarks what already works on your team, splices in proven methodology wherever gaps are holding back your conversion rate, and lets every rep practice against a realistic AI buyer until the new habits stick.
Every rep learns somewhere. Usually it's on a live call.
Your new rep has a $200K renewal call on Thursday. He's been through the training. He's read the playbook. Today is the first time he'll say your pricing out loud to someone who can say no.
When the buyer pushes back, he'll do what untrained reps always do. He'll discount, over-explain, or accept the first answer and move on. You won't know until the deal is gone.
That's the hidden cost of sales training. Reps learn the method in a classroom and practice it on the prospects you worked hardest to win.
The obvious answer is more role-play. The problem is who's playing the buyer.So how do you give a rep dozens of hard conversations before the one that counts, without pulling a manager off the floor for every single one?
The best practice buyer is one who doesn't make it easy.
When a manager plays the prospect, they're too kind. They know the script, they want the rep to succeed, and they hand over the answer the moment the rep gets close.
Real buyers don't do that. Neither does SalesCoach.
- It withholds.
The AI buyer reveals the real problem only when the rep asks the right questions.
- It misleads.
In authority exercises, it will claim decision power it doesn't have. The only way to catch that is to investigate instead of assume.
- It never breaks character.
No matter what the rep says, it stays the buyer until the rep ends the scene.
But a tougher buyer only helps if you know what to practice. That starts with what your team already does well.Your reps don't need a friendlier practice partner. They need one that lies to them.
Keep what's working. Fix what's quietly costing you deals.
Most training programs start by throwing out how your team sells and installing someone else's playbook. Your best reps resent it, and your numbers dip before they climb.
We start the other way.
- Benchmark what's working.
We study your top performers and your real results, including win rates, deal sizes, and cycle times. Then we map the behaviors that already close business on your team.
- Find the systematic gaps.
Every session is scored on the same seven factors, so patterns surface fast. Maybe your team discovers pain well but never confirms who actually signs. Maybe they pitch before the problem is clear. These aren't one-off mistakes. They're steady leaks in your conversion rate.
- Splice in proven methodology.
Wherever there's a gap, we bring in proven sales methodology built for that exact skill. You don't get a whole new system, just the piece that's missing.
- Practice until it sticks.
Reps rehearse the new behavior against a realistic buyer until it's habit, and managers watch the gap close in the scores.
Here's what that looks like in a single session. And yes, the first round doesn't count.We don't replace how your team sells. We find where it leaks and patch it.
Two rounds. One shows the habit. One breaks it.
- Pick the skill.
The rep chooses a chapter and exercise from your methodology, in the order it's taught.
- Read the role card.
Who they're playing, the situation, and the skill on the line.
- Round 1: be yourself.
The rep handles the buyer the way they normally would. This round isn't scored. It exists to show the rep their default.
- Round 2: use the method.
The buyer resets completely, with no memory of Round 1. Now the rep applies the technique.
- Debrief.
The AI switches from buyer to coach. It shows what changed between the rounds and asks the rep to reflect on why.
- Score.
A 1–10 score against your methodology, with every point tied to something the rep actually said.
But an AI score is only worth something if a manager can check it.The gap between Round 1 and Round 2 is the training.
Every score shows its work. Your coach has the final say.
- Evidence on every point.
Each score links to the exact lines in the transcript that earned it or cost it. A manager can audit a session in about 90 seconds.
- Seven things, every time.
Every exercise is judged on the same seven factors: technique application, questioning quality, active listening, conversation control, discovery depth, natural delivery, and outcome achievement.
- Honest about doubt.
On judgment calls, the AI states how confident it is. Low-confidence items get flagged for a human to review.
- The coach overrides.
A manager can accept or change any score, add a note, and the rep sees the update right away.
That works only if the buyer sounds like someone your reps will actually meet.The AI does the first read. The coach makes the call.
Your buyers, your market, your call. Not a generic script.
- Set up in minutes.
Point SalesCoach at your website and upload your sales collateral, case studies, and product sheets. It builds the buyer profiles and scenarios your reps will face.
- Talk, don't type.
Reps speak out loud and the buyer answers in a natural human voice. It feels like a call, not a chat window.
- See the buyer.
A lifelike on-screen prospect makes the session feel like a real video call.
- Practice anywhere.
It runs in any browser and installs on a phone like a native app, so reps can warm up in the parking lot before a meeting.
- Set the pace.
Coaches can put a time limit on any exercise. Reps see the clock, just like a real meeting.
Stop guessing who's ready. Start copying who's winning.
- See the whole team at a glance.
Every rep gets a scorecard across all seven chapters, plus an overall program score and progress over time. Managers see their whole team, drill into any chapter, and get alerts when a rep stops logging in, a score starts sliding, or a chapter has never been tried.
- Your best training content is already on your team.
Enter real results for each rep: win rates, deal sizes, cycle times. SalesCoach finds your top performers and maps the behaviors they show every time. Then the coaching starts pointing everyone else toward them.
Sample feedback "Your top performers always connect the operational problem to a personal consequence before moving on. You skipped that step."
- Coaching on demand, any time.
Your reps get a coach at 9 p.m. the night before a big call, and you don't have to be it. Any time, a rep can describe a real situation in plain words: a call they're about to make, an objection they just heard, or a deal that stalled. SalesCoach identifies the skill in play, coaches them through it using your methodology, and launches the right practice exercise on the spot. No menu, no waiting for the next one-on-one.
- Take it to the QBR.
Export any rep's or team's scorecard as a PDF, with point-in-time snapshots to compare one period against another.
- Jordan Ellis hasn't logged in for 9 days.
- Priya Nair's discovery score has slid 2 points this month.
- Chapter 5 has never been tried by 3 reps.
Your methodology, our engine.
Your workshop ends on Friday. By Monday, most of it is gone. SalesCoach keeps your method in practice between sessions, every day, in every client's world.
- Your method, chapter by chapter.
Exercises load straight from your methodology and scoring rubrics. The platform never has to be rebuilt.
- Every client walled off.
Add client companies and their reps from one admin panel. No client can ever see another's data.
- Two levels of oversight.
Client coaches see only their own team. Your staff see everything, across every client, so you can check that coaching quality and scoring stay consistent.
- Built to keep reps coming back.
Team leaderboards, personal bests, a skill mastery map, micro-certifications, a difficulty dial from easy to hard, and a pre-call warm-up mode.
Your training stops being an event. It becomes a habit.
Built to production standards, not a demo.
- methodology chapters, every one live from launch
- 7
- factors behind every score
- 7
- to audit any score against the transcript
- ~90 sec
- rounds per exercise, default habit then the method
- 2
- of scores open to coach override
- 100%
Bring your toughest buyer. We'll build it.
In 15 minutes, we'll run a live role-play against an AI buyer from your market, score it in front of you, and show you exactly why each point landed. Then you decide whether your reps should meet that buyer before Thursday's call does.
Book the 15-minute demoSalesCoach gets your rep ready for the meeting. PRISM gets you the meeting.
See how PRISM writes outreach it can prove